Email Marketing for Beginners: A Guide to Make It Less Scary
Email Marketing for Beginners: A Guide to Make It Less Scary
Blog Article
Welcome to the wonderful world of email marketing for beginners where the previously impossible is now made possible - with email.
It might seem confusing at first, but we promise it’s worth it. And here’s why: with over 4.2 billion email users worldwide, you now have the opportunity to engage with much larger audiences than ever before.
But that’s not all. Most consumers now list email as their preferred marketing channel. Meaning email marketing simply isn’t something you can ignore.
What is Email Marketing?
Email marketing is a direct marketing strategy that uses personalized, mass emails to promote products or services, build relationships Italy Email Database with customers, and prompt them to take specific actions.
Email Marketing for Beginners: How It Works in 7 Easy Steps
We've talked about what email marketing is and why it’s so important; time to look at how it works. At first, it may seem like email marketing has too many moving parts. But don’t let that scare you, you’ve got this.
Without further ado, let’s look at the 7 steps that lay the foundation of email marketing for beginners.
1. Figure out your goal
Email marketing isn’t something you can just blindly dive into. First, you need to hit the drawing boards to figure out why you’re interested in email marketing. What is your goal, and is there anything specific you’re trying to accomplish?
Defining a goal is crucial because it gives everyone a shared sense of direction and purpose. Moreover, with a set goal, you will have a Purchase Email Leads framework to see how your email campaigns are performing over time.
Irrespective of what your goal is, always remember to make it SMART, i.e., Specific, Measurable, Attainable, Relevant, and Time-based.
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